Shane
Wolford
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Nike Design Concept.

Concept / UI Exploration · 2025

Nike Design Concept cover

A modern redesign concept for Nike's digital presence, focusing on user experience and brand consistency.

FigmaUI DesignPrototyping

Project Overview This Nike website redesign idea was very personal to me as a huge sneakerhead and Travis Scott fan. The design incorporates elements that reflect both the brand's history and contemporary streetwear culture, drawing inspiration from Travis Scott's partnerships with Nike.

The interface's sleek, contemporary design highlights Nike's most recent releases, paying particular attention to Travis Scott's well-known partnerships. The immersive shopping experience created by the dark mode-inspired design is in line with the current sneaker culture.

Design Inspiration Travis Scott's style and his innovative Nike partnerships had a big impact on the design. This redesign attempts to capture that energy while preserving Nike's premium brand identity. He is one of my favorite artists and has had a revolutionary impact on sneaker culture and fashion.

Nike Design Concept image 1
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Nike Design Concept image 3

Project Overview This Nike website redesign idea was very personal to me as a huge sneakerhead and Travis Scott fan. The design incorporates elements that reflect both the brand's history and contemporary streetwear culture, drawing inspiration from Travis Scott's partnerships with Nike.

The interface's sleek, contemporary design highlights Nike's most recent releases, paying particular attention to Travis Scott's well-known partnerships. The immersive shopping experience created by the dark mode-inspired design is in line with the current sneaker culture.

Design Inspiration Travis Scott's style and his innovative Nike partnerships had a big impact on the design. This redesign attempts to capture that energy while preserving Nike's premium brand identity. He is one of my favorite artists and has had a revolutionary impact on sneaker culture and fashion.

Nike Design Concept

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